Media programming: strategies and practices
Eastman, Susan Tyler
Ferguson, Douglas A.
INDICE: Preface. Part 1: PROGRAMMING RESOURCES AND CONSTRAINTS.1. A Framework for Programming Strategies. 2. Program and Audience Research. 3. Domestic and International Syndication. Part 2: BROADCAST TELEVISION STRATEGIES. 4. Prime-Time Network Entertainment Programming. 5. Nonprime-Time Network TelevisionProgramming. 6. Television Station Programming Strategies. 7. Public Television Programming. Part 3: CABLE, SATELLITE, AND ONLINE STRATEGIES. 8. Cable System and Satellite Programming. 9. Basic and Premium Subscription Programming. 10. Online Video and Audio Programming. Part 4: RADIO PROGRAMMING. 11. Music Radio Programming. 12. Information Radio Programming. Abbreviations and Acronyms. Glossary. Annotated Bibliography. Media Sites on the World Wide Web. About the Contributing Authors. Index to Program Titles .General Index.
- ISBN: 978-0-495-50307-1
- Editorial: Wadsworth Publishing
- Encuadernacion: Rústica
- Páginas: 466
- Fecha Publicación: 01/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés