How to market, advertise and promote your business or service in your own backyard

INDICE: Foreword. Introduction Why You Need This Book. Small Town 101. Section One. Chapter One. The Small Town Marketing Plan. Chapter Two. Step 1: Business Resume: Who Are You? Chapter Three. Step 2: S.W.O.T.? Chapter Four. Step 3: Sales Forecasting Chapter Five. Step 4: Who And Where Are Your Customers? Chapter Six. Step 5: How To Create A Plan and Work It. Chapter Seven. Step 6: How To Position Your Business. Chapter Nine. Step 7: What Do We Say, How Do We Say It And Where Do We Say It? Chapter Ten. Step 8: Design A Marketing Calendar. Chapter Eleven. Step 9: Execute Your Plan And Evaluate Results. Chapter Twelve. Step 10: Is Your Plan Working? Section Two. Small Town Success Principles. Section Three. Small Town Advertising. Section Four. Small Town Promotion. Section Five. Homebased Marketing Success Principles. Some Final Thoughts.

• ISBN: 978-0-470-25821-7
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 272
• Fecha Publicación: 18/06/2008
• Nº Volúmenes: 1
• Idioma: Inglés