This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
- ISBN: 978-0-415-88517-1
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 192
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés