Ethics in marketing and communications: towards a global perspective

Ethics in marketing and communications: towards a global perspective

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This book takesan international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. MARY C. MCKINLEY Director of the ESCEM-Europe Centre. She was previously Communications Manager at theRegional Environmental Center for Central and Eastern Europe, Szentendre Hungary from1999 to 2002.Her research interests includeorganizational communications, marketing ethics and sustainable development. INDICE: Marketing Communications and Ethics; 'K.S.Jahdi - 'Responsible Communications Agencies; 'A.Badran - 'How Web 2.0 Will Save CSR; 'F.Mauleon - 'Ethical Dilemmas In Customer Relationship Management;' M.McKinley - 'Brand Communication and Ethics; 'A.Mathieu - 'Is Advertising Targeting Vulnerable Customers in China?' L.F.Fayol-Song - 'The Ethical Paradoxes of Tourism; 'P.Callot - 'Marketing Ethical Banking; 'E.Paulet' &' F.Relano - '

  • ISBN: 978-0-230-35855-3
  • Editorial: Palgrave MacM
  • Encuadernacion: Cartoné
  • Páginas: 144
  • Fecha Publicación: 09/12/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés