The textbook aims to be a mainstream consumer behaviour textbook, based on semesterised compulsory or optional modules on undergraduate and postgraduate business and marketing programmes. The book would also be appropriate for the increasing number of consumer behaviour elements within professional programmes.Coverage of theory will be as rigorous as of practical application to suit the increase in applications based courses and the text will be more student centred than most texts.
- ISBN: 978-0-470-99465-8
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 576
- Fecha Publicación: 31/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés