Marketing the sports organisation: building networks and relationships

This text sets out the theory and practice of relationship marketing in comprehensive detail, and explores ways in which different types of sports organisations can benefit from recognising their role at the hub of a market and social network. Includes: Sports organisation marketing – a review. Relationship marketing in the world of sport. Implementing a relationship marketing strategy.Strategic analysis for relationship marketing. Socially responsible sports marketing INDICE: Introduction 1. Sports Organisation Marketing: A Review 2. Relationship Marketing in the World of Sport 3.áStrategic Analysis for Relationship Marketingá4.áImplementing the Relationship Marketing Strategyá 5. Conclusion and Perspectives

• ISBN: 978-0-415-45330-1
• Editorial: Taylor and Francis
• Encuadernacion: Rústica
• Páginas: 288
• Fecha Publicación: 01/07/2008
• Nº Volúmenes: 1
• Idioma: Inglés