The Data to DollarsT Value Chain: A Practical Guide to Business Analytics

The Data to Dollars Value Chain is a practical guide to creating successful analytics projects, teams, and ongoing initiatives. You are undoubtedly relying on data analytics more than ever before to gain a competitive advantage in today's market. While Big Data is all the rage, many enterprises are barely harnessing the information that they've been accumulating for decades. Thoughtful, skilled, technical analysis is the only way to truly understand customers and consumer behavior and to capitalize on market opportunities. This book contains all the components of the process, methods, and templates you need to unlock the potential of your data. You will learn how to reduce the barrier to benefit from analytics by enabling your team to get more from their analytics effort despite inevitable constraints in budgets, staff talent and experience, knowledge, data quality and availability, and even political barriers within your organization. Come away with a practical, battle-tested methodology to reduce risk, avoid failure, and enhance the results from analytics projectsUnlock the full potential of your data with best practices, practical processes, tools, and templates from leading analytics authority, Jaime FitzgeraldImprove your projects, career, and organization by using data, analytics, and technology to enhance resultsUse included process guides and electronic templates regardless of the size, sector, or geography or your organization INDICE: Part 1: The Opportunity, the Challenge, and the Keys to Success 1. Turning Data Into Dollars Using Analytics: Why it Matters More than Ever 2. Today's Trends in the Context of History 3. Analytics Today: The Opportunity, The challenge 4. Habits of Successful Analytics Teams 5. Knowing What to Do When 6. The Data to DollarsT Value Chain Part II: Managing the Data to DollarsT Value Chain 7. The Data to Data to DollarsT Value Chain 8. End-to-end Process: From Raw Data to Concrete Results 9. Overview of Tools and Templates 10. Planning 11. Managing Risks 12. Preparing 13. Performing Analysis 14. Communicating 15. Making Decisions 16. Iterating, Adjusting, Improving Part III: Using the Data to DollarsT Toolkit 17. Goal Setting 18. Decision Models 19. Other Uses of Analytic Insights 20. Insight Requirements 21. Choosing Analytic Methods 22. Planning Your Analysis 23. Choosing Analytic Tools 24. Data Requirements 25. Data Governance 26. Governance of the Data to Dollars tm Value Chain Appendix Additional Resources Glossary Index

• ISBN: 978-0-12-405887-3
• Editorial: Morgan Kaufmann
• Encuadernacion: Rústica
• Páginas: 384
• Fecha Publicación: 13/10/2014
• Nº Volúmenes: 1
• Idioma: Inglés