Marketing for rainmakers: 52 rules of engagement to attract and retain customers for life

INDICE: Dedication. Introduction: Making Rain While the Sun Shines. SectionOne. The Brand-Focused Rainmaking Marketer. ROE #1. Begin at the End. ROE #2.Be a Hobgoblin. ROE #3. Get Yourself Some Culture. ROE #4. Be True To Your School. ROE #5. Say It Like You Mean It. ROE #6. Broaden Your Brandwidth. ROE #7. Bow to the Wow. ROE #8. Stay Up, Sell Out, Cash In. Section Two. The Strategic Rainmaking Marketer. ROE #9. See the Forest in Every Tree. ROE #10. Feed the Lion and Spare the Mouse. ROE #11. Smarten Up. ROE #12. Manifest Your Destiny. ROE #13. Kill the Cat. ROE #14. Fuhgeddabout Woulda Coulda Shoulda. ROE #15. Muddy the Waters. ROE #16. Start From Scratch. Section Three. The Tactical Rainmaking Marketer. ROE #17. Celebrate Smilestones. ROE #18. Ignore the Bliss.ROE #19. Stick It. ROE #20. Shorten Up to Sweeten Up. ROE #21. Face the Facts. ROE #22. Say No to Yes But. ROE #23. Sweat Like a Pig. ROE #24. Lose Your Head. ROE #25. Slow Down to Speed Up. ROE #26. Don't Just Because You Can. ROE #27. Show Them the Money. Section Four. The Customer-Focused Rainmaking Marketer. ROE #28. Walk a Mile in Your Customer's Shoes Backwards. ROE #29. Reject IOUs. ROE #30. Act Big, Feel Small. ROE #31. Speak Greek Only in Greece. ROE #32. Listen To Be Heard. ROE #33. Say Nyet to Nyuk! ROE #34: Love'em or Leave'em.ROE #35. Go the Extra 18 Inches. ROE #36. Tarnish the Golden Rule. Section Five. The Competitive Rainmaking Marketer. ROE #37. See the Whites of Their Eyes. ROE #38. Shop Till You Drop. ROE #39. Experience the Experience. ROE #40. Choose to Lose. ROE #41. Analyze This. ROE #42. Expect the Unexpected. ROE #43. Give Up. Section Six. The Hard-Wired Rainmaking Marketer. ROE #44. Tell a Story Worth a Thousand Pictures. ROE #45. French KISS. ROE #46. Light Your Lying Pants on Fire. ROE #47. Sell Soft, Market Hard. ROE #48. Reduce Your Attention Spam. ROE #49. Choose Them Over Us. ROE #50. Just Don't Do Id. ROE #51. Suck It Up. ROE #52. Burn This Book.

• ISBN: 978-0-470-24753-2
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 01/08/2008
• Nº Volúmenes: 1
• Idioma: Inglés