Throwing sheep in the boardroom: how online social networking will transform your life, work and World

INDICE: Foreword. Preface. Acknowledgements. Introduction: social networking e-ruptions identity, status, power. Part I IDENTITY. 1 The Is have it: multiple selves in virtual worlds. 2 The kindness of strangers: the ties that bind.3 Its a small world: exit, voice and loyalty. 4 We Googled you: the privacy paradox. 5 Virtual reality: Second Life and death. Part II STATUS. 6 Social capital: monkeysphere to cyberspace. 7 Me, MySpace and I: the fame game. 8 Statushierarchies: loveable fools and competent jerks. 9 Everyones a critic: ratings and rankings. 10 Blogs, bosses and brands: reputation management. Part III POWER. 11 The anatomy of power: getting things done. 12 Davids and Goliaths: the revenge of the amateur. 13 Markets 2.0: why MyMusic calls the tune. 14 Enterprise 2.0: wiki while you work. 15 Democracy 2.0: friends in low places. Conclusion. Notes. Index.

• ISBN: 978-0-470-74014-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 344
• Fecha Publicación: 07/11/2008
• Nº Volúmenes: 1
• Idioma: Inglés