Gamification by design: implementing game mechanics in web and mobile apps

Gamification by design: implementing game mechanics in web and mobile apps

Gabe, Zichermann
Christopher, Cunningham

24,80 €(IVA inc.)

What do Foursquare, Nike, and Groupon have in common? These websites and manyothers use game mechanics and game design to deliver a sticky, viral and satisfying experience to their customers. This book provides the design strategy and tactics you need to

  • ISBN: 978-1-4493-9767-8
  • Editorial: O'Reilly
  • Encuadernacion: Desconocida
  • Páginas: 300
  • Fecha Publicación: 31/08/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés