Research methods for managers

Research methods for managers

Gill, John
Johnson, Phil

40,94 €(IVA inc.)

The highly-anticipated Fourth Edition of this bestselling text still succeedsin providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions. NEW to the Fourth Edition: Expanded coverage to accommodate recent developments in management research methodology.; Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience. Using a practical approach, but with explicit attention to the role of theory in management research, the new editionof Research Methods for Managers is a stimulating guide for students in management, organization and organization research. INDICE: PART ONE: ISSUES AND PROCESSES IN MANAGEMENT RESEARCH / Introduction / Starting Management Research / The Role of Theory in Research Methods / PART TWO: KEY METHODS IN MANAGEMENT RESEARCH / Experimental Research Design / Action Research / Survey Research Design / Qualitative Methodology: The Case ofEthnography / Case Study and Mixed Methods Research / PART THREE: PHILOSOPHICAL ISSUES AND DEVELOPMENTS IN MANAGEMENT RESEARCH / Making Methodological Choices: The Philosophical Basis / Evaluating Management Research

  • ISBN: 978-1-84787-094-0
  • Editorial: Sage Publications
  • Encuadernacion: Rústica
  • Páginas: 344
  • Fecha Publicación: 31/01/2010
  • Nº Volúmenes: 1
  • Idioma: Inglés