Who killed creativity?: and how do we get it back?

Who killed creativity?: and how do we get it back?

Grant, Andrew
Grant, Gaia
Gallate, Jason

24,75 €(IVA inc.)

Who Killed Creativity? Was it X.S. Stress in the Executive's Office with 'crushing coercion'? Or was it Beau Rock-Racy in the Accountant's office with 'noxious negativity'?Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at an alarming rate. In this original 'Cluedo / CSI'-style approach, you will have the opportunity to match your knowledge against that of the latest brain researchers, psychologists and sociologists as you are taken on a humorousand often startling journey to discover why creativity is dying an untimely death. The '7 Rescue Strategies' then provide proven innovation solutions, frompersonal issues through to organisational imperatives. Authors Andrew and Gaia Grant have travelled the world for over 25 years working with over 20,000 international keynote and workshop participants in more than 30 countries at alllevels.With a fascinating forensic approach, revealing carefully researched facts and anecdotal insights, this is a compelling modern tale. And there is a final twist that will leave you wondering… Can we really live happily ever after?"Not only is this book intelligent in content, but by true to its title, the book is written very creatively and provides a fascinating fresh approach to the topic. Creating a new service culture requires new ways of thinking, and the need for change. But these transitions can often met with "yes, BUT...". Who killed Creativity? ... And How Can We Get It Back? addresses this critical organisational road block by looking at from a psychological and perspective, also revealing from neuroscience what stops us from moving forward and thinking creatively. Well worth reading!" -- Ron Kaufman, CEO & author of Up Your Service" Having been a creativity scientist and practitioner for more than 20 years I have been exposed to most of the straight and curve balls in the industry. Who killed creativity makes a very important contribution. So often money and time is wasted on solutions that eventually make very little or no impact----the major reason for this is that solutions are generated before the essence of the problem is understood. This book, in a fun and novel way, identifies the killers and blockers of creativity in the organization and identifies the solution processes that will get you the desired results. The book isan easy read, useable and practical-------go buy yourself a copy." -- Dr Kobus Neethling: President South African Creativity Foundation and author of more than 80 books including numerous international best-sellers. INDICE: About the authors xiAcknowledgements xiiiIntroduction xvPART I: Who killed creativity? 11 Investigating the crime scene 3Is creative thinking that important? 5Is creative death imminent? The vital statistics 7Are you creative? 102 Who killed creativity, and with what weapons? 13Stage 1: oppression 17- Murder profile 1: the Control Crew 17- Murder profile 2: the Fear Family 28Stage 2: restriction 36- Murder profile 3: the Pressure Pack 36- Murder profile 4: the Insulation Clique 47Stage 3: degeneration 58- Murder profile 5: the Apathy Clan 58Stage 4: destruction 70- Murder profile 6: the Narrow-minded Mob 70- Murder profile 7: the Pessimism Posse 813 Where has creativity died? 89Locating the crime hotspots - from the boss'soffice to the coffee shop 90Any time, any place 1024 Why save creativity? 105Innovation is a necessity, not a luxury 107Innovate, don't amputate 109PART II: ... And how can we get it back? 1155 The forensic lab report 117Exercising the brain: stretch, but don't snap 119To what extent can creative thinking be taught? 122The brain workout 124Slowing down for the synaptic fire-up 127Triggering the brain's ‘on/off' switch 129New paths to superior thinking 1306 How can creativity be saved? 131Stage1: liberation 135- Rescue strategy 1: cultivate curiosity 138- Rescue strategy 2: accept ambiguity 147Stage 2: initiation 151- Rescue strategy 3: unleash your imagination 155- Rescue strategy 4: access all parts of the brain 163Stage3: motivation 168- Rescue strategy 5: reconstruct common concepts 172Stage 4:transformation 177- Rescue strategy 6: explore different paths 180- Rescue strategy 7: embrace optimism 1907 Where can creativity be revived? 195Building innovation hothouses - revisiting theboss's office and the coffee shop 196Bringing the bedroom to the boardroom 2088 And they lived happily ever after ... ordid they? 213Can the killers be redeemed ... and are therescuers squeaky clean? 214The yin and yang of creativity 216Playing with fire and other disruptiveinnovations 219Innovate or die - the commercial and socialconsequences of regeneration 221Change is inevitable, so scale the slopesconstructively 223Why the Mexico rubbish dump dwellers mightjust save the planet 2269 The rescue plan in action 229Disarming the killers 230Coming the full circle: the completeCreative Thinking Life Cycle Model TM 232Implementing the seven creative thinkingstrategies - a case study 233Endnotes 243Bibliography 261More ways to get creative 275Index 277

  • ISBN: 978-1-118-23252-1
  • Editorial: John Wiley & Sons
  • Encuadernacion: Rústica
  • Páginas: 300
  • Fecha Publicación: 26/03/2012
  • Nº Volúmenes: 1
  • Idioma: Inglés