Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of stratey making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
- ISBN: 978-1-119-12083-4
- Editorial: Wiley
- Encuadernacion: Rústica
- Páginas: 472
- Fecha Publicación: 11/12/2015
- Nº Volúmenes: 1
- Idioma: Inglés