Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth. The text has been fully revised and updated to reflect recent developments in the business environment and strategy research. Extensive learning and teaching materials to accompany this text can be found at www.foundationsofstrategy.com. An instructor manual, case teaching notes, test bank and PowerPoint slides are available for instructors. Resources for students include self-test quizzes and glossary flashcards to test understanding. From the Reviews of the Second Edition ... "This second edition of "Foundations of Strategy" is a concise but comprehensive strategic management textbook for both undergraduate-level and graduate-level students. The book covers some of the most fundamental challenges organizations face as they strive to gain and sustain competitive advantage. The book is full of contemporary case studies that include a balanced mix of theory and application in strategic management. This new edition provides a very useful tools and resources to the increasingly important discipline of strategic management. " Dr Jay Lee, California State University, Sacramento "Foundations of Strategy" explains current theory clearly and carefully, with a good range of examples. The quality of my students' strategic analyses has improved perceptibly since I started using it." Dr Adrian Haberberg, University of East London From the contents Chapter 1: The Concept of Strategy Introductions and objectives of the book The role of strategy in success What is strategy? Shareholder versus stakeholder perspectives includingstakeholder analysis Strategy and CSR Chapter 2: Industry Analysis From environmental analysis to industry analysis Analysing industry attractiveness Applying Industry Analysis The challenges and limitations of the approach (re-worked) Extending the framework Chapter 3: Resources and Capabilities The role of resources and capabilities in strategy formulation Analysing organisational resources Analysing organisational capabilities Putting resources and capabilities analysis to work inpractice The challenge of capability development Chapter 4: The Nature and Source of CompetitiveAdvantage The Concept of competitive advantage Developing and sustaining competitive advantage Types of competitive advantage: cost and differentiation Analysing costs and differentiation strategies Chapter 5: Industry Evolution and StrategicChange The industry life cycle Business strategies over the life cycle with some discussion ofgrowth, maturity, decline Discussion of mergers, alliances etc to be incorporated here Managing strategic change Chapter 6: Technology-Based Industries and the Management ofInnovation Competitive advantage in technology-intensive industries. Strategies to facilitate and exploit innovation Competitive advantage in network industries and competing forstandards Chapter 7: Corporate Strategy The concept of corporate strategy and Product market scope Vertical integration Diversification Managing the multi-business organisation Chapter 8: Global strategies Analysing competitive advantage in an international context Foreign entry strategies Global Integration versus national differentiation Chapter 9: Realising Strategy The Evolution of the Corporation The Organisational problem The Principles of Organisational Design The strategy /structure debate The challenges of achieving co-ordination and control indifferent strategic settings Chapter 10 Current trends in strategy The New External Environment of Business Managing in recession New directions in strategic thinking with a bit more emphasis oncritical perspective Redesigning the organisation Leadership and strategic entrepreneurship
- ISBN: 978-1-118-91470-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 448
- Fecha Publicación: 02/02/2015
- Nº Volúmenes: 1
- Idioma: Inglés
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