Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each stepDemonstrates how visual analytics research can be applied to SNA tools for the mass marketIncludes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and InstagramIncludes downloadable companion materials and online resources INDICE: Part I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social Media: New Technologies for Collaboration 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections Part II. NodeXL Tutorial: Learning by Doing 4. Installation, Orientation, and Layout 5. Labeling and Visual Attributes 6. Metrics 7. Grouping and Filtering 8. Analyzing Text and Concept Networks Part III. Social Media Network Analysis Case Studies 9. Email Networks 10. Thread Networks 11. Twitter 12. Facebook 13. WWW Hyperlink Networks 14. Flickr 15. YouTube 16. Wiki Networks 17. Instagram

• ISBN: 978-0-12-817756-3
• Editorial: Morgan Kaufmann
• Encuadernacion: Rústica
• Páginas: 352
• Fecha Publicación: 01/06/2019
• Nº Volúmenes: 1
• Idioma: Inglés