Hartley's casebook is rich in content with easy to read case studies that arewell suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenthedition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders INDICE: 1. Introduction PART I PLAYERS IN A TIME OF ECONOMIC CRISIS 2. Walmart--A Winner 3. Procter Try to Match Our Prices 14. Herman Miller: A Role-Model in Leadership 15. Boston Beer--Can I Compete with the Big Boys? PART VI CONTROLLING 16. United Way: A Not-for-Profit Organization Also Needs Controls and Oversight 17. Maytag: Incredibly Loose Supervision of a Foreign Subsidiary, Also, the Allure of Outsourcing 18. MetLife: Poorly Controlled Sales PracticesPART VII ETHICAL MISTAKES 19. DaimlerChrysler: Blantant Misrepresentation 20.Merck's Vioxx: A Catastrophe and Other Problems 21. Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario 22. Conclusions: What Can Be Learned?
- ISBN: 978-0-470-53052-8
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 400
- Fecha Publicación: 28/09/2010
- Nº Volúmenes: 1
- Idioma: Inglés