Hospitality Product Development examines the nature, and unique characteristics, of the concepts, products and services offered in the international hospitality industry. Considering the essential features of the strategic business context, in which any hospitality organisation operates, this book:* Relates key strategy development considerations and frameworks to product development * Examines the shifting nature of demand, evaluating consumers behaviour and theconsequential impacts on consumer/product relationships * Evaluates the critical success factors and challenges of developing new hospitality productsHospitality Product Development contextualises the issues through case study application in each chapter, which cover a broad range of hospitality sectors including in-flight catering, licensed retail, school catering, fast food and hotels. Equipping students and aspiring hospitality managers with the necessary knowledge, expertise and skills in product development, this book is a must-read for any one studying or working in the hospitality industry. The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes* Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development* Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight
- ISBN: 978-1-85617-609-5
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 312
- Fecha Publicación: 01/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés