Nonprofit Fundraising 101

Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best–selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real–world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step–by–step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non–profit professionals such as CNN?s Van Jones, and an afterword by Kiva.org Co–Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must–read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity. INDICE: About the Book xvii .Acknowledgments xxv .Foreword: Discovering What It Means to Be a Fundraiser xxvii .Lynne Twist, author of The Soul of Money: Reclaiming the Wealth of Our Inner Resources .PART 1: Planning for Success and Preparing Your Team 1 .Chapter 1 Creating a Fundraising Plan 3 .Interviewee: Andrea McManus, president of The Development Group .Insets: Dispelling the Overhead Myth; Sample Fundraising Plan .Chapter 2 Hiring and Training Development Staff 13 .Interviewee: Missy Sherburne, cheif partnerships officer at DonorsChoose.org .Inset: Get Your Executive Director to Love Fundraising with Brian Gougherty, director of major gifts at Worldreader .Chapter 3 Engaging Your Board 25 .Interviewee: Lisa Hoffman, fundraising and board development consultant .Chapter 4 Volunteer Fundraising 37 .Interviewee: Simon Tam, director of marketing at Oregon Environmental Council .Case Study: APANO .PART 2: Building Your Toolkit and Tracking Progress 45 .Chapter 5 Prospecting and Donor Research 47 .Interviewee: Helen Brown, co–author of Prospect Research for Fundraisers: The Essential Handbook and president of the Helen Brown Group .Chapter 6 Donor Databases and CRM 57 .Interviewees: Suzanne DiBianca, president and co–founder of Salesforce.com Foundation, and Peggy Duvette, director of social impact at NetSuite .Chapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards 65 .Interviewee: Stever MacLaughlin, director of analytics at Blackbaud .Inset: Outputs Versus Outcomes .Case Study: charity: water with Kaitlyn Jankowski, supporter experience manager at charity: water .PART 3: Individual Donors 77 .Chapter 8 Grassroots Fundraising: Building Your Donor Pyramid 79 .Interviewee: Kim Klein, author of Fundraising for Social Change and principal of Klein & Roth Consulting .Inset: Don t Be Afraid to Dream Big .Chapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship 87 .Interviewee: Kay Sprinkel Grace, author of Beyond Fundraising and fundraising consultant .Inset: Tracking Major Donors in Databases .Chapter 10 Direct Mail: The Ins and Outs 99 .Interviewee: Mal Warwick, author of Revolution in the Mailbox and founder and chairman of Mal Warwick | Donordigital .Chapter 11 Year–End, Annual Appeals, and Membership Campaigns 107 .Interviewee: Farra Trompeter, vice president at Big Duck and vice chair of the board at NTEN .Inset: Sample Year–End Campaign Calendar .Chapter 12 Event–Based Fundraising 117 .Interviewees: Tracy Kosolcharoen, marketing manager at Eventbrite, Daniel Lurie, CEO and founder of Tipping Point Community, and Jen Pitts, managing director of communications, events, and development at Tipping Point Community .Inset: Van Jones Live Ask Recipe with Van Jones, CNN correspondent and president and co–founder of Dream Corps .Chapter 13 Runs, Walks, and Rides: Community–Based Fundraising 133 .Interviewee: Jeff Shuck, founder and CEO of Plenty .Case Study: Kyra Millich, volunteer fundraiser .Chapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More 143 .Interviewees: Alia McKee, principal of Sea Change Strategies, and Derrick Feldmann, president and founder of Achieve .Inset: The Generations: What Fundraisers Need to Know .PART 4: Online Fundraising 153 .Chapter 15 Maximizing Website Donations 155 .Interviewee: Caryn Stein, vice president of communications and content at Network for Good, and editor of The Nonprofit Marketing blog .Case Study: Mercy House, by CommitChange .Chapter 16 Fundraising with Email 165 .Interviewee: Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good .Cause and president of NonprofitMarketingGuide.com .Inset: Email Cheat Sheet, by CommitChange .Chapter 17 Social Media and Crowdfunding for Your Cause 175 .Interviewees: Beth Kanter, author of The Networked Nonprofit and blogger, and John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie .Inset: P.O.S.T. to Social Media Social Media Case Study: The ALS Ice Bucket Challenge with Lance Slaughter, chief chapter relations and development officer at the ALS Association .Appendix .Practical Tips for Key Social Media Platforms 189 .Crowdfunding Case Study: RE–volv, with Andreas Karelas, founder and executive director at REV–volv .Chapter 18 Mobile Fundraising 195 .Interviewees: Heather Mansfield, author of Mobile for Good: A How–To Fundraising Guide for Nonprofits and principal blogger at Nonprofit .Tech for Good, and Tanya Urschel, nonprofit vertical manager at PayPal .Insets: Planning for Success: Th e Mobile Matrix by Sparrow: Mobile for All; Text–to–Give .PART 5: Foundations 205 .Chapter 19 Research, Getting in the Door, and Securing an Invitation to Apply 207 .Interviewees: Tori O Neal McElrath, author of Winning Grants Step by Step and founder of O Neal Consulting Services, and Leeanne G–Bowley, manager of capacity and leadership development at Foundation Center and artistic and executive director at In–Sight Dance Company .Insets: The Diff erent Kinds of Foundations; Types of Grants .Chapter 20 Government Grants 221 .Interviewee: Joshua Sheridan Fouts, executive director at Bioneers .Inset: Where to Find Government Grants .Chapter 21 Writing a Winning LOI and Proposal 227 .Interviewees: Susan Fox, co–author of Grant Proposal Makeover: Transform Your Request From No to Yes and fundraising consultant, and Jane C. Geever, author of Th e Foundation Center s Guide to Proposal Writing and founder of J.C. Geever .Chapter 22 Tracking Progress and Reporting Back 235 .Interviewee: Beverly Browning, author of Grant Writing for Dummies and vice president of grant writing services at eCivis .Inset: Logic Models .PART 6: Corporate Support 243 .Chapter 23 Sponsorships 245 .Interviewee: Maureen Carlson, president of GoodScout .Inset: Sponsorship Proposal Template .Chapter 24 Cause Marketing Partnerships 255 .Interviewees: David Hessekiel, co–author of Good Works and president of Cause Marketing Forum, and Joe Waters, author of Cause Marketing for Dummies and founder of Selfish Giving .Inset: Cause Marketing Proposal Tips .Chapter 25 In–Kind Fundraising and Media Sponsorship 265 .Interviewee: Gayle Samuelson Carpentier, chief business development officer at TechSoup Global .PART 7: Unlocking Social Enterprise 273 .Chapter 26 Earned Income Strategies 275 .Guest Contributor: Rick Aubry, professor of social enterprise at Tulane University and founder of Rubicon Programs Social Enterprise Case Study: Grow Dat .Afterword: Finding Your Path 287 .Premal Shah, president and co–founder of Kiva.org .Closing Thoughts 291 .Book Partners 295 .About the Authors 317 .Index 319

• ISBN: 978-1-119-10046-1
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 368
• Fecha Publicación: 10/02/2016
• Nº Volúmenes: 1
• Idioma: Inglés