The reader learns how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps you sharpen your economic intuition, an invaluable skill that helps you decide which productsto produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization.With its integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuationmodel is constructed and used as the underlying economic model of the firm and each topic is then related to an element of the value maximization model. The text also provides an intuitive guide to marginal analysis and basic economic relations.
- ISBN: 978-0-324-58856-9
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 816
- Fecha Publicación: 01/05/2008
- Nº Volúmenes: 1
- Idioma: Inglés