Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). INDICE: Organizations and Rhetoric in Contemporary Culture / Identifying Rhetorical Strategies in Organizational Rhetoric / Rhetorical Situations in Organizations / Critical Approaches to Organizational Rhetoric / Evaluating and Critiquing Organizational Rhetoric / Identity Creation and Image Maintenance / Rhetoric About Issues / Rhetoric about Organizational Risk / Crisis Rhetoric /Organizational Rhetoric for Internal Audiences
- ISBN: 978-1-4129-5669-7
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 28/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés