An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
- ISBN: 978-1-137-47174-1
- Editorial: Palgrave
- Encuadernacion: Rústica
- Páginas: 226
- Fecha Publicación: 24/10/2016
- Nº Volúmenes: 1
- Idioma: Inglés