Crisis, Resilience and Survival: Lessons from the Global Auto Industry

Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure. Looks at the automotive industry from a global perspective, allowing readers to see the patterns and competitive forces at play in this huge but turbulent realm of business Provides a new way of thinking about corporate success and failure in the auto industry that goes beyond simple product and process analysis, challenging readers to consider the role of stakeholder relationships in enhancing or impeding competitiveness Provides insight into how global forces in the auto industry are likely to play out over the next decade, and looks ahead to identify those companies likely to survive and those at risk Includes extensive case studies of Saab, Rover, Chrysler and Nissan as well as commentary on a range of other firms

• ISBN: 9781107076013
• Editorial: CAMBRIDGE UNIVERSITY PRESS
• Encuadernacion: Tela
• Páginas: 341
• Fecha Publicación: 01/12/2015
• Nº Volúmenes: 1
• Idioma: