Star-spangled soccer: the selling, marketing and management of soccer in the USA

Star Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. INDICE: You're Playing the World Cup Where? Build It and They Will Come; Selling Soccer To America 1990-94 World Cup 94; Everyone's A Fan Soccer Goes Professional; the Launch of Major League Soccer Back From the Brink; The Turnaround and Rebirth of MLS Soccer United Marketing It's 'Soccer' on The Phone The Agents Arrive; There Must Be Money Somewhere, or Is There? Pony Tails and Dollars; Anything A Man Can Do... The 'Business' of Youth Soccer in America Viva Futbol / Viva Mexico; Hispanic America and Soccer Young Americans; Transfers and Lost Dollars, the Missing Millions The Game's On; How The World Cup And International Soccer Is Changing The Face Of Televised Soccer The Making of a Soccer Nation; Why Soccer's March In the USA Is Unstoppable The World Cup Returns;Why FIFA Must Bring It Back and How Doing So Will Change American Sports Forever Back to the Beginning; the Reasons Why World Cup 94 Changed Everything

• ISBN: 978-0-230-23973-9
• Editorial: Palgrave Macmillan
• Encuadernacion: Cartoné
• Páginas: 344
• Fecha Publicación: 07/05/2010
• Nº Volúmenes: 1
• Idioma: Inglés