Competing for advantage

INDICE: PART 1. STRATEGIC THINKING. 1. Introduction to Strategic Management. 2. Strategic Leadership. PART 2. STRATEGIC ANALYSIS. 3. The External Environment. 4. The Internal Environment. PART 3. CREATING COMPETITIVE ADVANTAGE. 5.Business-Level Strategy. 6. Competitive Dynamics. 7. Corporate-Level Strategy. 8. Mergers and Acquisitions. 9. International Strategy. 10. Cooperative Strategy. PART 4. MONITORING AND CREATING ENTREPRENEURIAL OPPORTUNITIES. 11. Corporate Governance. 12. Strategic Entrepreneurship. 13. Strategic Flexibility andReal Options Analysis.

  • ISBN: 978-0-324-31666-7
  • Editorial: SOUTH WESTERN PUBLISHING CO
  • Encuadernacion: Cartoné
  • Páginas: 400
  • Fecha Publicación: 01/01/2008
  • Nº Volúmenes: 1
  • Idioma: Inglés