The handbook of communication and corporate social responsibility

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existingCSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars inpublic relations, organizational communication, reputation management, marketing and management INDICE: Notes on Contributors. Acknowledgments. PART 1: INTRODUCTION. 1. Corporate Social Responsibility and Communication (Øyvind Ihlen, Jennifer L. Bartlett, & Steve May). 2. The Paradoxes of Communicating Corporate Social Responsibility (Sandra Waddock & Bradley K. Googins). PART 2: FIELD OVERVIEWS. 3. Management, Communication and Corporate Social Responsibility (Jennifer L. Bartlett & Bree Devin). 4. Public Relations and Corporate Social Responsibility (Jennifer L. Bartlett). 5. Organizational Communication and Corporate Social Responsibility (Steve May). 6. Marketing and Corporate Social Responsibility (Peggy Simcic Brønn). 7. Reputation Management and Corporate Social Responsibility(Mark Eisenegger & Mario Schranz). 8. Rhetoric and Corporate Social Responsibility (Øyvind Ihlen). PART 3: CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION INACTION. Concepts and Aspects. 9. Ethics: CSR, Power and Strategic Communication (Jairo Lugo-Ocando, Jacquie L'Etang & Zeti Ahmad). 10. Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters (Michael J. Palenchar, Tatjana M. Hocke, & Robert L. Heath). 11. Trust and Credibility as Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability (Günter Bentele & Howard Nothhaft). 12. Corporate Social Responsibility Communication and Dialogue (Uraa Golob & Klement Podnar). 13. Transparency and Neo-liberal Logics of Corporate Economic and Social Responsibility (Majia H. Nadesan).14. The Concept of Stakeholders and its Relevance for CSR Communication (Juliana Raupp). 15. Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors (Angela Mak, Augustine Pang, & Joanne Lee). Tools and Processes. 16. Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change (Robert L. Heath & Michael J. Palenchar). 17. Communicating Corporate Social Responsibility through Nonfinancial Reports (Cynthia Clark Williams & Elise Perrault Crawford). 18. Communicating Corporate Social Responsibility through the Internet and Social Media (Paul Capriotti). 19. Communicating Corporate Social Responsibility through Corporate Image Advertising (Alan A. Pomering). 20. New Partnerships for a New Generation of Corporate Social Responsibility (Melissa J. Bator & Cynthia Stohl). 21. Media Relations and Corporate Social Responsibility (Craig C. Carroll). 22. NGOs as Communicative Actors withinCorporate Social Responsibility Efforts (Sarah E. Dempsey). 23. Communicationand Corporate Social Responsibility: A Storytelling Perspective (Stefan Wehmeier & Friederike Schultz). PART 4: COMMENTARIES AND CONCLUSIONS. 24. Interrogating the Communicative Dimensions of Corporate Social Responsibility (Lars Thøger Christensen & George Cheney). 25. A Provocation: Thinking the 'Social' into Corporate Social Responsibility (Judy Motio

• ISBN: 978-1-4443-3634-4
• Editorial: Wiley-Blackwell
• Encuadernacion: Cartoné
• Páginas: 608
• Fecha Publicación: 10/06/2011
• Nº Volúmenes: 1
• Idioma: Inglés