The management of strategy (ISE)

THE MANAGEMENT OF STRATEGY: CONCEPTS, 8e, International Edition, provides themost accurate, relevant, and complete presentation of strategic management today. This edition is thoroughly updated to include cutting-edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text, carefully selected examples and highlights help put the ideas presented into context. The text's stunning four-color design, illustrative models, and figures also help to focus students' attention on the key points. Adopters of the concepts split can easily integrate theirown case selections and readings from leading providers such as Harvard, Ivey, and Darden through Cengage Learning Custom Solutions. Features: The accomplished and highly respected authors are all active teachers in prestigious business schools and widely acknowledged experts in the strategic management field.The text includes numerous proven pedagogical features such as knowledge objectives, a running glossary, Strategic Focus boxes featuring real-world examples, Strategy Right Now callouts leading to the most recent information available about cited examples, chapter summaries, and review questions, all designed to support instruction and facilitate understanding and learning. Each chapterhas been carefully crafted to present essential information in a very engaging, readable way without adding unnecessary bulk or complexity. Eliminating redundant examples, adopting a concise presentation style, and illustrating key concepts visually reduce the overall length of the text and clarifies the presentation for students.

• ISBN: 978-0-324-58130-0
• Editorial: South Western
• Encuadernacion: Rústica
• Páginas: 388
• Fecha Publicación: 01/01/2009
• Nº Volúmenes: 1
• Idioma: Inglés