The Cult of Analytics enables professionals to build an analytics driven culture into their business or organization, turning tried and tested tactics intoan actionable plan to change their culture to one that uses web analytics on a day to day basis. Online marketing channels are now mainstream methods to reach your audience, interact with and activate them. Offline channels can now also be measured better than ever before because of the online tools available.The book describes concrete planning processes as well as tactics to measure multi-channel as well as insure the results get to the people that need them.With examples from dozens of companies ranging from small business to consumer sites to some of the largest companies in the world, the Cult of Analytics is a must have for any would-be digital marketer. A practical and applied guide, the book starts with how to organize your staff to working out what you shouldmeasure in order to gauge the relative success or failure of your online activities, the book expands to cover how to achieve online business objectives byusing web analytics. Real-world examples are used throughout so that you can understand how to apply the tactics to your business.
- ISBN: 978-1-85617-611-8
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 265
- Fecha Publicación: 01/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés