Can shopping make you happy? How do the things you consume mould your identity? Jansson-Boyd provides an engaging and lively introduction to consumer issues that encompasses shopping, the influence of the media, the environment and more. The book will interest any reader that has questioned how living in a consumer society affects human behaviour. CATHRINE JANSSON-BOYD is Senior Lecturer in Psychology at Anglia Ruskin University, Cambridge, UK. She was the first person in the UK to be awarded bothan Undergraduate degree and Ph.D. in Consumer Psychology. Her current research interests include aesthetics in the retail environment and impact of touch upon product evaluation. INDICE: Introduction - Young Consumers: Are they the Beauty and the Consumer Society the Beast? - Changing Our Identities by Changing Our Possessions - Consuming the Environment - Ethical Consumption - Mirror, Mirror - Consumptionas a Means to Happiness - When Shopping Becomes a Burden -
- ISBN: 978-0-230-20117-0
- Editorial: Palgrave MacM
- Encuadernacion: Rústica
- Páginas: 192
- Fecha Publicación: 26/09/2011
- Nº Volúmenes: 1
- Idioma: Inglés