A complete, task-based guide to developing, implementing, and tracking a video marketing strategy. Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategiesto other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
- ISBN: 978-0-470-45969-0
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 380
- Fecha Publicación: 01/08/2009
- Nº Volúmenes: 1
- Idioma: Inglés