The only book specifically focussed on laws to control ambush marketing in the UK and other jurisdictions, this work gives detailed analysis of legislation specific to particular sporting events as well as the protection of traditional intellectual property rights in this area. Ambush marketing is any attemptto create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also consideredare the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in 2012; theCommonwealth Games in 2014; and the Rugby World Cup in 2015, this new editionprovides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries. ...a revelation...this is a volume which is as timely as it is useful. INDICE: Part A - Ambush Marketing, Concepts, Developments, and Incidents Ambush Marketing Introduction A Free Spectacle The Sponsorship Market Guerilla Marketing What is Ambush Marketing? Types of Ambush Marketing The Evolution ofAmbush Marketing Laws Introduction Constitutional Restraints Effectiveness ofAmbush Marketing Laws Policy Control Whither Ambush Marketing Law? Part B- Ambush Marketing: United Kingdom and European Law Trade Marks and Merchandising Introduction The Registration of Marks Objections to Registration Use and Non-Use Infringement Criminal Infringement Special Protection for Certain Signs Passing Off, Copyright, and Decisions and Related Rights Introduction Passing Off Copyright Designs Libel and Malicious Falsehood Company Names Domain Names Symbols and Emblems Introduction The Olympics Protection of the Olympic Symbolsin the United Kingdom The Original Exceptions The Present Exceptions CriminalInfringement Sui Generis Protection against Ambush Marketing By Association Introduction The Right Infringement Authorized Users and Consent Exceptions to Infringement Licensing, Broadcasting, and Exhaustion Introduction Contracts, Licences, and Consent Co-Existence Exhaustion Broadcasting Conditions on Official Sponsors Advertising and Trade Regulation Introduction Fraud Misleading Advertising for Traders Consumer Protection Self-Regulation Street Advertising Street Trading Aerial Advertising Selling Tickets or Using them for Promotional Purposes Introduction Ticket Conditions-Contract The Criminal Offence Competition Law Civil and Criminal Proceedings and Border Control Introduction Civil Enforcement Border Control Criminal Enforcement Avoiding the Need to Enforce Part C: Ambush Marketing: Laws around the World Australia Canada New Zealand South Africa United States
- ISBN: 978-0-19-969645-1
- Editorial: Oxford University
- Encuadernacion: Cartoné
- Páginas: 520
- Fecha Publicación: 17/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés