Corporate Blogging For Dummies will illustrate for readers the benefits of corporate blogging, including thought leadership and recognition, improving communication internally and externally, or acquiring inbound marketing leads through search engine optimization. Readers will develop a corporate blogging strategy, including search engine optimization strategies, choosing a platform, establishing a process for updating the blog, and best practices from other corporate bloggers. The book will also cover: Preparation for corporate blogging, including evaluating infrastructure, platform and analytics. Execution of the strategy, including design, content creation, and conversion process. Promotion of the strategy, including social media integration, email integration, etc.Measurement of the strategy, including an explanation of analytics, custom reporting, goal setting, and return on investment measurement. Best practices and understanding the tricks of the trade, what works, and what traps to avoid. Legalities such as protecting yourself, your company and your employees with employee guidelines, creative commons licenses, disclaimers, terms of service, comment policies, privacy statements, protecting yourself (operating under corporation), public versus private companies, libel and defamation, resources and current lawsuits. Supporting data, screenshots of corporate blogging platforms, search engine tools, analytics and examples of successful blogging programs will be utilized throughout the book.
- ISBN: 978-0-470-60457-1
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 384
- Fecha Publicación: 11/08/2010
- Nº Volúmenes: 1
- Idioma: Inglés