Stoking your innovation bonfire: a roadmap to a sustainable culture of ingenuity and purpose

Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. * Helps you identify the blockages hindering innovation within your organization* Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities * Explores leading innovation theories you can apply right away-without expensive consultants Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business INDICE: Foreword. Acknowledgments. Introduction. About the Companion Website. Part 1 Setting the Stage. Chapter One Blinded by the Light (Vision Blockages). The Key Dangers. Overview. Innovation Vision Example (Alcatel-Lucent). Innovation Vision Example (Kuwait Petroleum Corporation). There is No Single Innovation Vision. Innovation Vision Case Study Ford Motor Company. Innovation Vision Case Study HP. Innovation Vision Case Study Apple Computer. Innovation Vision Case Study Nintendo. Innovation Vision Case Study Walmart versus Amazon. Innovation Vision Case Study Intel versus AMD, Qualcomm and Nvidia. Bringing it All Together. Chapter Two Peering in the Dark (Strategy Blockages). The Key Dangers. Overview. Strategy Must be Based in Reality. Two Sources of Innovation, One Innovation Strategy. Time as a Component of Innovation Strategy. Innovation Strategy Case Study The Whirlpool Example. Innovation Case Study Open Innovation at P Apple iPhone. Insights Case Study - Apple iPad. Are You Innovating for the Past or the Future? Bringing it All Together. Chapter Five Shining aLight on the Customer Problem (Idea Generation Blockages). The Key Dangers. Overview. Generating Ideas. Idea Quantity. Idea Quality. Better Brainstorming. The Idea Generation S-Curve. The Nine Innovation Roles. Bringing it All Together. Chapter Six Picking a Winner Without Looking (Idea Evaluation Blockages). The Key Dangers. Overview. You Get What You Measure. Separate but Equal. Idea Evaluation Checklist. Idea Challenges. Parallel Idea Evaluation in a Serial World. Saying No in the Right Way. The Importance of Not Now. Bringing it All Together. Chapter Seven Going to Market Blind (Idea Commercialization Blockages). The Key Dangers. Overview. Useful or Valuable. Slow Innovation. Slow Innovation Case Study The iPod. Slow Innovation Case Study The VCR. Slow Innovation Case Study The Internet. Slow Innovation Case Study Southwest Airlines. Slow Innovation Conclusion. Idea Commercialization Stories Apple Designs a No!. Lessons Learned. Bringing it All Together. Part 3 The Organization. Chapter Eight Have you had an Innovation Lobotomy? (Organizational Psychology Blockages). TheKey Dangers. Overview. What are you afraid of? The Impact of Culture. Organizational Hierarchy of Needs. Breaking Out of the Mold. Choose Your Own Hours A Case Study in Flexibility. Bringing it All Together. Chapter Nine Do Your Policies and Processes Keep People in the Dark? (Information and Structural Blockages). The Key Dangers. Overview. Some Secrets of Continuous Innovation are Nothing New. Should they call them silos or bunkers? Get Your Hands Off My Bonus.Cisco A Case Study in Breaking Down Information and Structural Barriers. Another Case Study GE and Reverse Innovation. Bringing it All Together. Chapter Ten Keeping the Lights On (Sustainability Blockages). The Key Dangers. Overview.Who Innovates? Innovating in a Crisis. Innovation is not a Project. If You Want Systemic Innovation You Need Systems to Manage It. Innovation versus Flexibility. Managing Innovation is About Managing Change A Case Study. Purpose and Passion. Blogging Innovation as a Case Study in Passion. Passion versus Obsession. Innovation is Social. Bringing it All Together. Epilogue. Appendices. Appendix A Customer Exploration. Defining the Customer Relationship. What level of customer permission do we have? Level of Customer Permission versus CustomerRelationship Type. Maximizing the Customer Relationship. Providing Real Value. Ensuring Useful Feedback on Permissions. Appendix B Visual Frameworks for Guiding Your Innovation Efforts. Choosing and Communicating an Innovation Focus.Example #1 The Airline Passenger Lifecycle Visual Framework (Customer Journey). Example #2 Buying with Cash Online Visual Framework (Customer Journey). Example #3 Lemonade Stand Visual Framework (Operations). Example #3 Lemonade Stand Visual Framework (Customer Journey). Appendix C The Innovation Bakers Dozen.About the Author. Index.

• ISBN: 978-0-470-62167-7
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 208
• Fecha Publicación: 13/10/2010
• Nº Volúmenes: 1
• Idioma: Inglés