Valuable kit teaches social media marketing to learners of all levelsIf you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book anda Dummiesinteractive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn atyour own pace.Helps self-motivated learners master social media marketingIncludes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the bookHighlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more Allows you to follow the material sequentially or choose separate sections at your own time and pace Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much moreSocial media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies. INDICE: Introduction 1Lesson 1: Getting Started with Social Media Marketing 7Lesson 2: Creating Your Strategic Marketing and Management Plan 35Lesson 3:Social Media Marketing on Twitter 67Lesson 4: Social Media Marketing on Facebook 109Lesson 5: Social Media Marketing on LinkedIn 141Lesson 6: Social Media Marketing on YouTube 179Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223Lesson 8: Analysis and Calculation: Figuring Your SocialROI 247About the CD 271Index 275End-User License Agreement 291
- ISBN: 978-1-118-03470-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 304
- Fecha Publicación: 09/03/2012
- Nº Volúmenes: 1
- Idioma: Inglés