Web Site Optimization used to mean ensuring that sites only drove users moderately crazy when they downloaded them with a 14.4 modem. These days, Web Site Optimization means that users need to be able to find your site, figure out why it's good for them, and enjoy the experience with a minimum of missteps and holdups. Then hopefully those users will leave some cash behind in return.The book starts by showing readers how to analyze their site, emphasizing the importance of meaningful metrics. Next, it explores the basics of performance issues, showing how to combine site responsiveness with standards-based development. CSS and Ajax also get a careful look - how can these be deployed cleanly, both to ensure a good user experience but also to keep them out of the way of search engines and other automated systems which bring traffic to your site. The next section carries these techniques to more explicitly financial aspects of site building, from Search Engine Optimization to lead development to conversion rate measurement and improvement
- ISBN: 978-0-596-51508-9
- Editorial: O'Reilly
- Encuadernacion: Rústica
- Páginas: 400
- Fecha Publicación: 01/07/2008
- Nº Volúmenes: 1
- Idioma: Inglés