Managing and marketing tourist destinations

Managing and marketing tourist destinations

Kozak, Metin
Baloglu, Seyhmus

112,52 €(IVA inc.)

Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

  • ISBN: 978-0-415-99171-1
  • Editorial: Routledge
  • Encuadernacion: Cartoné
  • Páginas: 224
  • Fecha Publicación: 15/04/2010
  • Nº Volúmenes: 1
  • Idioma: Inglés