The orange code: how ING direct succeeded by being a rebel with a cause

The orange code: how ING direct succeeded by being a rebel with a cause

Kuhlmann, Arkadi

24,80 €(IVA inc.)

INDICE: Foreword. Acknowledgments. ING Direct Today - The Business Case forBeing a Rebel with a Cause. Introduction. Chapter 1. The Guy in the Cape. Leading From the Front. Chapter 2. Pixie Dust. Powered by Purpose. Chapter 3. TheDirty Dozen. We Could Be Heroes. Chapter 4. Clicking. The Conundrum of Advertising. Chapter 5. You Say You Want A Revolution? The Opposite of a Bank. Chapter 6. Saving the Savers. Walking the Talk. Chapter 7. It Takes A Village. Building the Orange Brand Nation. Chapter 8. The Money on the Table. Winning the Battle, Losing the War. Chapter 9. Steering by the Stars. Beyond Managing. Chapter 10. Herding Cats. How to Snatch Defeat from the Jaws of Victory. Epilogue.Peeling the Orange. A Guided Tour of The Orange Code And What It Means To Us.About the Author. Index.

  • ISBN: 978-0-470-28723-1
  • Editorial: John Wiley & Sons
  • Encuadernacion: Cartoné
  • Páginas: 272
  • Fecha Publicación: 05/11/2008
  • Nº Volúmenes: 1
  • Idioma: Inglés