Subliminal persuasion: influence & marketing secrets they don't want you to know
Lakhani, Dave
22,19 €(IVA inc.)
INDICE: Acknowledgements. Preface. Chapter 1. Creating Message Contagion Chapter 2. Leverage Applied Propaganda. Chapter 3. Position and Package Your Legend. Chapter 4. Control the Emotion and the Content. Chapter 5. Get a Real Endorsement. Chapter 6. Understand Beliefs and True Believers. Chapter 7. Harnessthe Power of The People's Media. Chapter 8. Deliver the Experience. Chapter 9. The Subliminal Power of Words. Chapter 10. Creating a Cult Following. Chapter 11. Seduction. Afterword Ben Mack. Appendix 1 Coaching for Influence Dr. Rachna Jain. Bibliography. Index.
- ISBN: 978-0-470-24336-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 176
- Fecha Publicación: 30/04/2008
- Nº Volúmenes: 1
- Idioma: Inglés