Dethroning the king: the hostile takeover of Anheuser-Busch, an American icon

The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 wentlargely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the “King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. • Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history • Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board • Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate From the veryheart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound INDICE: Prologue. Cast of Characters. Author's Note. Chapter One The Game is Afoot. Chapter Two Crazy and Lazy at Loggerheads. Chapter Three The Colossus. Chapter Four Selling the American Dream. Chapter Five The Fourth Abides. Chapter Six The Hunter's Frozen Trigger Finger. Chapter Seven A Babe in the Woods. Chapter Eight The Old Gobi Desert Trick. Chapter Nine Mr. Brito Goes to Washington. Chapter Ten Angry Bedfellows. Chapter Eleven The Board: August, August, and Augusta. Chapter Twelve The Montagues and the Busches. Chapter ThirteenA Seller from Hello. Chapter Fourteen Put Up or Shut Up. Chapter Fifteen A Long Way from St. Louis. Chapter Sixteen A Toast on Both Sides. Chapter Seventeen Cash Out or Hunker Down. Epilogue. Notes. Acknowledgments. About the Author.Index.

• ISBN: 978-0-470-59270-0
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 416
• Fecha Publicación: 03/11/2010
• Nº Volúmenes: 1
• Idioma: Inglés