In four sections and 11 chapters, Greg Maio and Geoffrey Haddock describe howscientific methods have been used to better understand attitudes and how theychange. The first section looks at what attitudes are and why they are important. The second section examines the ability of attitudes to predict behaviour. From there, the authors consider how attitudes are formed and changed. Finally, they present a variety of major issues for understanding internal (such as, neurological) and external (such as, culture) influences on attitude, along with unresolved questions. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lie ahead. INDICE: PART ONE: WHY DO ATTITUDES MATTER? / What Are Attitudes and How Are They Measured? / The Three Witches of Attitude / PART TWO: WHAT DO ATTITUDESDO? / The Influence of Attitudes on Information Processing and Behaviour / How Do Attitudes Influence Behaviour? / PART THREE: WHAT SHAPES ATTITUDES? / Cognitive Influences on Attitudes / Affective Influences on Attitudes / Behavioural Influences on Attitudes / Basic Principles in How Attitudes are Shaped / PART FOUR: WHAT MORE IS THERE TO LEARN? / The Internal World / The External World / Adding to the Witches' Brew
- ISBN: 978-1-4129-2975-2
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 01/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés