INDICE: Foreword Chapter 1 A love of anecdotes How we choose information onfallacious criteria 1. Why do you think you have to invest in the stock market when prices have skyrocketed? Momentum bias 2. Why do you buy stocks when the market has gone up and bonds when it has gone down? Momentum management 3. Why are you sure that everyone agrees with your view that the market is going to go up? False consensus 4. Why does Google's success make you want to invest in high-tech? The availability heuristic 5. Why has your stock portfolio only gained 5% this year when you are sure it has earned twice as much? The confirmation bias 6. Why is it that on moving to the boonies you rent an overly expensive apartment? Points of reference Chapter 2 Hopeless at math! How silly mathematical errors enter our financial decisions 7. Why do you play black at roulette when red has just come up four times in a row? The gambler's fallacy 8. Why do you trust the mutual fund that had the best performance last year? Belief in the "hot hand" 9. Why do young savers become rich seniors? The under-estimation of compound interest 10. Why does inflation encourage selling the houseand renting instead? The money illusion Chapter 3 All the eggs in a broken basket How our view of risk leads us to poorly diversify investments 11. Why do you refuse to put foreign stocks in your portfolio? Forgetting correlations 12. Why do young people buy Levi stock and older folk buy Hermès? The bias of familiarity 13. Why is 90% of your portfolio in French stocks? National bias 14.Why have you bought stock in that high-flying company in your area? Local bias 15. Why do you own stocks in the company where you work? Employer bias 16. Why does the industrial waste collection sector not attract investors? Emotional reasoning Chapter 4 For me, it's different! How optimism and overconfidence encourage taking excessive risk 17. Why do you look more closely at the potential for growth than at the potential for loss in an investment? Bias of optimism 18. Why do you think that you know precisely when the stock market will crash? Overconfidence 19. Why, after a set-back, do you always consider mutual fund managers to be hapless? Hindsight bias 20. Why do you place more orders when the market is soaring? The self-attribution bias 21. Why do you take more risk after raking in unexpected gains? The "house money" effect 22. Why do you place so many orders on the Exchange each year? Excessive trading 23. Why do you earn less on the market when you place orders on the Internet? Illusion of control on the Internet Chapter 5 An obsession: Never regret anything How the loss and regret aversions inhibit our behaviour 24. Why do you try to sell yourhouse at an unrealistic price when real estate goes down? Loss aversion 25. Why do you keep your losing securities longer than those that are earning? The deposition effect 26. Why do you sell all your losing stocks on the same day? Hedonic editing 27. Why do you re-invest in your losing stocks? The committed expenditure effect 28. Why do you never buy back securities on which you have lost money? The "snake bite" effect 29. Why do you not like to sell stocks which have just gone down? Regret aversion 30. Why do you change nothing in the portfolio that your grandmother has left you? Status quo bias 31. Why do you keep stocks that you would not buy in your portfolio? The endowment effect Chapter 6 When Mars and Venus decide to invest How men and women consider risk and confidence differently in their financial decisions 32. Why does Mars invest more than Venus? Gender differences and attitude toward risk 33. Why does Mars prefer stocks and Venus bonds? Gender differences and investment choices 34. Why does Mars change his portfolio more often than Venus? Gender differences and confidence 35. Why do Venus and Mars draw closer with time? Gender differences and experience in financial markets Chapter 7 Investing by the Sun How climate and the calendar influence our investing mood 36. Why do the markets go upwhen it is nice out? The Sun effect 37. Why do you have to look up before buying stocks? The lunar effect 38. Why do markets decline on Monday? Blue-Monday39. Why do you too buy stocks just before Christmas? The holiday effect Chapter 8 Inborn or acquired? How our financial behaviour depends on education and personal characteristics. 40. Why are those that do their Christmas shopping at the last minute poorer than others? Individual preferences and investing behaviour 41. Why would it be a good thing if your children were trained in the handling of their piggy banks? Financial education at school 42. Why would you gain if you took financial training in your company? Financial education of adults Chapter 9 Not sillier than your neighbour How social relationships affectour financial decisions 43. Why does going to church encourage the buying of shares? Social interactions 44. Why does your colleague become your top financial advisor in matters of saving for retirement? Social norms 45. Why do investment clubs favour consensual investments? Groupthink 46. Why do investment clubs take more risks than individual investors? Polarization toward risk Chapter 10 Packaging counts too How the presentation of financial products changes our choices 47. Why does the distribution in your portfolio depend on the fundsoffered to you? Naïve diversification 48. Why do you never choose the safest or the most risky mutual funds? Aversion to extremes 49. Why does your financial advisor offer you only a portion of his assortment of investments? The difficulty of choosing 50. Why does automatic enrolment increase participation of employees in retirement savings plans? Omission bias 51. Why is it necessary to ask an exorbitant price when you sell your home? Anchoring 52. Why does checking the performance of your investments everyday encourage the buying of bonds? Myopic loss aversion Bonus Chapter Real estate: more than an investment Howpurchasing real estate affects life beyond financial performance 53. Do home owners change residence more often than renters? Property and mobility 54. Areproperty owners employed at a higher rate than renters? Home ownership and employment 55. Do owners live more happily than renters? Ownership and psychological well-being 56. Are owners in better shape than renters? Ownership and physical health 57. Are children of owners more successful than those of renters?Homeownership and the behaviour of children
- ISBN: 978-0-470-82383-5
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 200
- Fecha Publicación: 16/03/2009
- Nº Volúmenes: 1
- Idioma: Inglés