The price is wrong: understanding what makes a price seem fair and the true cost of unfair pricing
Maxwell, Sarah
26,10 €(IVA inc.)
Author Sarah Maxwell is a pioneer in the field of fair pricing—an issue that affects us all, whether we’re consumers or merchants. Throughout her career, she has seen how pricing practices—across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline—impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
- ISBN: 978-0-470-13909-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 01/02/2008
- Nº Volúmenes: 1
- Idioma: Inglés