‘Why Popcorn Costs So Much at the Movies, and Other Pricing Puzzles’ seeks tounravel an array of pricing puzzles from the one captured in the book’s titleto why so many prices end with ‘9’ (as in $2.99 or $179) to why ink cartridges can cost as much as printers to why stores use sales, coupons, and rebates. Along the way, economist Richard McKenzie explains how the 9/11 terrorists have, through the effects of their heinous acts on the relative prices of variousmodes of travel, killed more Americans since 9/11 than they killed that fateful day. Professor McKenzie also explains how well-meaning efforts to spur the use of alternative, supposedly environmentally friendly fuels have caused starvation among millions of people around the world and have given rise to the deforestation of rainforests in Malaysia and Indonesia. How can this be? If you think you already have an answer, read on. The solutions to these and other such pricing puzzles are more sophisticated and surprising than you likely now think. Enthralling, entertaining, any yet at a high scientific stage UCI economist Richard McKenzie gets across why prices matter, and how - for simply everybody INDICE: Prices and ‘Law of Unintended Consequences’.- Prices for ‘Lemons’,Views, and University Housing.- Why Sales.- Why Popcorn Costs so Much at the Movies.- Why so Many Coupons.- Why So Many Free Goods.- Free Printers and Pricy Ink Cartridges.- Why Movie Ticket Prices are all the Same.- Why So Many Prices End with ‘9’.- The Economics of Manufacturers' Rebates.- The Psychology andEvolutionary Biology of Manufactures' Rebates.- The Question of Queues.- Why Men Earn More than Women - and always Will.
- ISBN: 978-0-387-76999-8
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 400
- Fecha Publicación: 01/06/2008
- Nº Volúmenes: 1
- Idioma: Inglés