Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, theBBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. The bookoutlines the major trends influencing global communication and media by examining a number of structural issues through world system theory and electronic colonialism theory. The third edition of this major text has been fully revised to bring it up to date with advances in the dynamic field of global communication, including the major trends, stakeholders, and global activities involved in international communication, as well as new insights into the worldwide factors affecting global media. Thoroughly revised with four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, this new edition of Global Communication includes discussions of Google, social networking, and blogging as well as the issues of framing the global war on terrorism.
- ISBN: 978-1-4443-3030-4
- Editorial: Wiley-Blackwell
- Encuadernacion: Rústica
- Páginas: 416
- Fecha Publicación: 05/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés