McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritativeand comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communicationmodels of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies onkey research publications, familiarizing students with the critical research texts in the field; A new streamlined structure for better navigation; More definitions, examples, and illustrations throughout to bring abstract concepts to life; Major updates on new media, globalization, work and economy; A fully updated companion website offering both lecturer and student resources McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without. Readership Students of media and communication studies INDICE: PART ONE: PRELIMINARIES / Introduction / The Rise of the Media / PART TWO: THEORIES / Concepts and Models for Mass Communication / Theory of Media and Theory of Society / Mass Communication and Culture / New Media - New Theory? / Normative Theory of Media and Society / PART THREE: STRUCTURES / MediaStructure and Performance: Principles and Accountability / Media Economics and Governance / Global Mass Communication / PART FOUR: ORGANIZATIONS / The Media Organization: Pressures and Demands / The Production of Media Culture / PARTFIVE: CONTENT / Media Content: Issues, Concepts and Methods of Analysis / Media Genres and Texts / PART SIX: AUDIENCES / Audience Theory and Research Traditions / Audience Formation and Experience / PART SEVEN: EFFECTS / Processes and Models of Media Effects / Social-Cultural Effects / News, Public Opinion andPolitical Communication / EPILOGUE / The Future of Mass Communication
- ISBN: 978-1-84920-292-3
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 640
- Fecha Publicación: 28/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés