Meggs' History of Graphic Designis the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. TheFifth Editionincludes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses. ÍNDICE: Foreword. Preface to the First Edition. Preface to the Fifth Edition. Acknowledgements. Part I. 1. The Invention of Writing. 2. Alphabets. 3. The Asian Contribution. 4. Illuminated Manuscripts. Part II. A Graphic Renaissance. The origins of European Typography and design for printing. 5. Printing comes to Europe. 6. The German Illustrated Book. 7. Renaissance Graphic Design. 8. An Epoch of Typographic Genius. Part III. The Bridge to the Twentieth Century. The Industrial Revolution: The impact of industrial technology upon visualcommunications. 9. Graphic Design and the Industrial Revolution. 10. The Artsand Crafts Movement and its Heritage. 11. Art Nouveau. 12. The Genesis of Twentieth Century Design. Part IV. The Modernist Era. Graphic design in the firsthalf of the twentieth century. 13. The Influence of Modern Art. 14. PictorialModernism. 15. A New Language of Form. 16. The Bauhaus and the New Typography. 17. The Modern Movement in America. Part V. The Age of Information. Graphic design in the global village. 18. The International Typographic Style. 19. TheNew York School. 20. Corporate Identity and Visual Systems. 21. The Conceptual Image. 22. Postmodern Design. 23. National Visions within a Global Dialogue.24. The Digital Revolution and Beyond. Epilogue. Bibliography. Picture Credits. Index.
- ISBN: 978-0-470-16873-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 624
- Fecha Publicación: 02/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés