eBusiness & eCommerce: managing the digital value chain

eBusiness & eCommerce: managing the digital value chain

Meier, A.
Stormer, H.

67,55 €(IVA inc.)

The textbook eBusiness & eCommerce focuses on the digital value chain of electronic transactions and dedicates a separate chapter to each chain element: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management. In addition to businessmodels and business webs, electronic negotiation and collaboration processes are outlined and security issues with digital signatures are explained, as aremobile business and transaction fulfillments. All topics are approached usingclearly detailed procedures and sample applications. The gradual set-up of anelectronic shop for DVDs serves as a continous case study. The textbook is directed towards students of economics and management at universities and technical colleges; it is also suitable for executives, project leaders, and corporate experts who deal with the digital value chain. INDICE: eBusiness Framework.- eProducts and eServices.- eProcurement.- eMarketing.- eContracting.- eDistribution.- ePayment.- eCustomer Relationship Management.- mBusiness.- eSociety.

  • ISBN: 978-3-540-89327-1
  • Editorial: Springer
  • Encuadernacion: Cartoné
  • Páginas: 160
  • Fecha Publicación: 01/02/2009
  • Nº Volúmenes: 1
  • Idioma: Inglés