Explaining research: how to reach key audiences to advance your work

Explaining Research is a comprehensive communication guide for scientists, engineers, physicians, and students. INDICE: Foreword; Introduction: Explaining Your Research is a Professional Necessity; Section I: Learning a New Communications Paradigm; 1: Understand Your Audiences; 2: Plan Your Research Communication Strategy; Section II: Effectively Reaching Your Peers; 3: Give Compelling Talks; 4: Develop Informative Visuals; 5: Create Effective Poster Presentations; 6: Write Clear Research Explanations; 7: Build a Quality Web Site; Section III: Engaging Lay Audiences;8: Forge Your Research Communications Strategy; 9: The Essential News Release; 10: Craft Releases That Tell Your Research Story; 11: Target Releases to KeyAudiences; 12: Produce Effective Research Photography; 13: Produce Informative Research Videos; 14: Organize Dynamic Multimedia Presentations; 15: Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars; 16: WritePopular Articles, Op-Eds, and Essays; 17: Author Popular Books; 18: Become a Public Educator; 19: Persuade Administrators, Donors, and Legislators; SectionIV: Explaining Your Research Through the Media; 20: Parse Publicity's Pros and Cons; 21: Understand Journalists; 22: Meet Journalists' Needs; 23: Prepare for Media Interviews; 24: Make the Interview Work For You; 25: Protect Yourselffrom Communication Traps; 26: Manage Media Communications at Scientific Meetings; 27: Should You Be a Public Scientist?

• ISBN: 978-0-19-973205-0
• Editorial: Oxford University
• Encuadernacion: Rústica
• Páginas: 374
• Fecha Publicación: 04/03/2010
• Nº Volúmenes: 1
• Idioma: Inglés