Innovate! is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great entrepreneurial and innovative companies that began in the worst economic times. It identifies the strategies, processes, and essential keys that can be usedby individuals and organizations today to succeed during challenging economictimes. The book will entertain as well as educate the reader and give them genuine hope for the future.Thomas A. Meyer (St. Louis MO) is the Head Innovationist at St. Louis Universitys Office of Innovation and Intellectual Property. He is also President of Meyer Management LLC, where he provides consulting to chief executives regarding trademark licensing, new product, and new business development. Key clients have included: Coca-Cola Co., Times Mirror Corp., CBS TV s history and grew the department to over $100 million in sales in 3 years. Meyer coauthored the pioneering book Executives Complete Guide to Licensing (Irwin) in 1989.
- ISBN: 978-0-470-56058-7
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 240
- Fecha Publicación: 12/05/2010
- Nº Volúmenes: 1
- Idioma: Inglés