Multimodal texts from around the world: cultural and linguistic insights

Multimodal texts from around the world: cultural and linguistic insights

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A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns. WENDY L. BOWCHER Professor at Sun Yat-sen University, China. Her research interests focus on context in Systemic Functional Linguistics theory, multimodal texts in Japanese and English, spoken English, and language education. INDICE: List of Photographs - List of Figures - List of Tables - Acknowledgements - Notes on Contributors - Introduction: Multimodal Texts from Around the World: Cultural and Linguistic Insights; 'W.L.Bowcher - 'PART I: AFRICA ANDTHE MIDDLE EAST - Nigeria: Multimodality in Òkó Folktale Discourse and its Sociosemiotic Purposes;' E. Akerejola - 'Jordan: Schematic Representations in Election Advertisements in Jordan; 'K.Momani - 'PARY II: EUROPE - Greece: Multimodal Text Analysis of Three Modern Greek Printed Advertisements Employing the Persuasive Modes of 'Ethos, Logos' and' Pathos'; 'M.Karagevrekis - 'Finland: The Localisation of Advertising Print Media as a Multimodal Process; 'T.Hiippala - 'Croatia: 'G'local'isation': Exploring the Dialectic between the Local andthe Global; 'M.Stenglin - 'Russia: Alcohol Advertising in 'Aeroflot'; 'I.Berazhny - 'PART III: ASIA AND OCEANIA - India: 'In India, nobody wants to be dark': Interpreting the Fairness Ideology Through Intersemiotic Complementarity; 'S.Ramakrishnan - 'China: A Multisemiotic Analysis of a Chinese Long Scroll Painting; 'Y.Fang - 'Japan: Multimodality in Japanese Anti-war Placards; 'W.L.Bowcher - 'Australia: Standing out on Critical Issues: Evaluation in Large Verbal-visual Displays in Australian Broadsheets; 'D.Economou - 'PART IV: NORTH AND SOUTH AMERICA - USA: Multilingual California: Spanish in the Market; 'C.Colombi - 'Brazil: A Comparative Study of Visual Racism in Brazilian and British Images of the Black Body; 'C.Magalhães' & 'P.H.Caetano - 'Index -

  • ISBN: 978-0-230-25163-2
  • Editorial: Palgrave MacM
  • Encuadernacion: Cartoné
  • Páginas: 336
  • Fecha Publicación: 23/12/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés