The strategy and tactics of pricing: a guide to growing more profitably
Nagle, T.T.
Holden, Reed K.
82,11 €(IVA inc.)
A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategyand that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.
- ISBN: 978-0-13-254613-3
- Editorial: Prentice Hall
- Encuadernacion: Cartoné
- Páginas: 398
- Fecha Publicación: 01/01/2009
- Nº Volúmenes: 1
- Idioma: Inglés